At helunavora, we believe in transparency. This policy explains what tracking technologies we use on helunavora.com and why they matter for your experience.
We're not lawyers writing legalese here. This is a straightforward explanation of how we collect certain bits of information when you visit our site, what we do with that information, and how you can control it.
What Are Tracking Technologies?
Think of them as small helpers that remember things about your visit. Most people call them cookies, but that's actually just one type.
When you browse helunavora.com, these technologies store tiny pieces of data on your device. This might sound invasive, but it's actually how most websites remember you're logged in, what's in your cart, or which articles you've already read.
We use several types:
- Cookies – small text files stored by your browser
- Local storage – similar to cookies but can hold more data
- Session tokens – temporary identifiers that expire when you close your browser
- Pixel tags – invisible images that help us understand how you interact with emails we send
How We Use These Technologies
Not all tracking is created equal. Some bits are essential for the site to work. Others help us make things better for you. Here's the breakdown:
Specific Examples from Our Site
Let's get concrete. Here's exactly how tracking works on helunavora.com:
When You Calculate Net Worth
We store your calculation session so you don't lose your work if you accidentally close the tab. This uses local storage and a session cookie. The data stays on your device unless you choose to save it to your account.
When You Browse Educational Content
We track which articles you read to avoid showing you the same recommendations repeatedly. This improves your experience by surfacing new, relevant content. The tracking is limited to helunavora.com and doesn't follow you elsewhere.
When You Contact Us
If you fill out a contact form, we use a cookie to remember you filled it out so we don't keep prompting you with the same form. Simple as that.
How to Manage Your Preferences
You're in control. Every modern browser lets you block or delete cookies. Just know that blocking essential ones might break certain features.
How Long We Keep This Data
Session cookies disappear when you close your browser. Persistent cookies typically expire after 12 months, though some essential ones may last up to 24 months. Analytical data is anonymized within 90 days and aggregated for long-term trend analysis.
Your Rights and Options
Australian privacy laws give you specific rights regarding your data. Here's what you can do:
If you want to exercise any of these rights, get in touch with us. We'll respond within a reasonable timeframe, usually within a few business days.
Third-Party Technologies
We don't hand your data to random third parties. However, we do use a few trusted services that may place their own tracking technologies:
Our email service provider tracks whether you opened an email or clicked a link. This helps us understand what content you find valuable. Our analytics platform uses cookies to measure site performance. These are anonymized and aggregated.
We don't use advertising networks or social media pixels that track you across the internet. Your activity on helunavora.com stays with helunavora.com.
Changes to This Policy
Technology evolves. So do privacy expectations. If we make meaningful changes to how we use tracking technologies, we'll update this page and notify you if you have an account with us.
We review this policy at least annually to ensure it reflects our actual practices. The last review was conducted in February 2025.